{"title":"Performance Midlengths","description":"\u003ch2\u003ePERFORMANCE MIDLENGTHS\u003c\/h2\u003e\n\u003cp\u003eExtra length giving you range in bigger waves, with all the performance you expect from your shortboard.\u003c\/p\u003e","products":[{"product_id":"prestige-boss-up","title":"Boss Up 2025","description":"\u003cp\u003eThe Boss up is the bigger brother of the S Boss, Kelly's first-ever midlength.\u003c\/p\u003e\n\u003cp\u003eDesigned by Dan Mann in partnership with Kelly Slater and Kevin Schulz, this utility midlength is the most well-rounded and versatile shape in the Slater Designs range, crafted to cruise across weak wave faces and grind through cavernous overhead tubes.\u003c\/p\u003e\n\u003cp\u003eThe Boss Up is the board you would travel with if you could only bring one board with you. Your one board quiver with maximum performance in a purely versatile package.\u003c\/p\u003e\n\u003cp\u003eRecommended to ride roughly +13 liters more volume than your standard shortboard, paired with the KS1 5 Fin Template configured as a Quad.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg alt=\"I-Bolic Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/IBolic_Logo_480x480.jpg?v=1706810774\" width=\"79\" height=\"100\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eI-Bolic Core Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"24\" width=\"156\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/VOLCANIC_BLK_fd25ff81-a98c-4ef5-912e-d338b84a07f8_480x480.png?v=1706810843\" alt=\"Volcanic Technology\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eVolcanic Lamination Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eForged in fire, this Basalt lamination technology is our sustainable alternative to carbon, and is our most durable with elevated response.\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 6'6\" x 20 1\/8\" x 2 7\/8\" x 39.5L","offer_id":48465919639868,"sku":"ISBM-606-3-NCL-3WHI","price":914.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 6'6\" x 20 1\/8\" x 2 7\/8\" x 39.5L","offer_id":49882936934716,"sku":"ISBM-606-3-VOL-3WHT","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 6'8\" x 20 1\/4\" x 2 7\/8\" x 40.8L","offer_id":48465919672636,"sku":"ISBM-608-3-NCL-3WHI","price":960.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 6'8\" x 20 1\/4\" x 2 7\/8\" x 40.8L","offer_id":49882936967484,"sku":"ISBM-608-3-VOL-3WHT","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 6'10\" x 20 3\/8\" x 2 15\/16\" x 43.0L","offer_id":48465919705404,"sku":"ISBM-610-3-NCL-3WHI","price":980.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 6'10\" x 20 3\/8\" x 2 15\/16\" x 43.0L","offer_id":49882937000252,"sku":"ISBM-610-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":true},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 7'0\" x 20 7\/16\" x 2 15\/16\" x 44.3L","offer_id":48465919738172,"sku":"ISBM-700-3-NCL-3WHI","price":1000.0,"currency_code":"USD","in_stock":true},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 7'0\" x 20 7\/16\" x 2 15\/16\" x 44.3L","offer_id":49882937033020,"sku":"ISBM-700-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 7'2\" x 20 1\/2\" x 3\" x 46.4L","offer_id":48465919770940,"sku":"ISBM-702-3-NCL-3WHI","price":1010.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 7'2\" x 20 1\/2\" x 3\" x 46.4L","offer_id":49882937098556,"sku":"ISBM-702-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 7'4\" x 20 7\/16\" x 3 1\/16\" x 48.4L","offer_id":48465919803708,"sku":"ISBM-704-3-NCL-3WHI","price":1040.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 7'4\" x 20 7\/16\" x 3 1\/16\" x 48.4L","offer_id":49882937131324,"sku":"ISBM-704-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":true},{"title":"I-Bolic Core with Fiberglass Lamination \/ Grey \/ 7'6\" x 20 5\/8\"L x 3 1\/8\" x 51.1L","offer_id":48465919836476,"sku":"ISBM-706-3-NCL-3WHI","price":1060.0,"currency_code":"USD","in_stock":false},{"title":"I-Bolic Core with Volcanic Lamination \/ Volcanic \/ 7'6\" x 20 5\/8\"L x 3 1\/8\" x 51.1L","offer_id":49882937164092,"sku":"ISBM-706-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/SD_BossUp_I.png?v=1733520120"},{"product_id":"prestige-revo-max","title":"Revo Max","description":"\u003cp\u003eThe Revo Max is Tomo's latest Modern Planing Hull shape featuring his innovative Vee Quad Concave. It's a step up twin and performance midlength rolled into one surfboard, and likely one of the most versatile designs Tomo has created. It offers effortless speed and rail-to-rail transitions in conditions under waist high to triple overhead.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\u003cimg height=\"100\" width=\"79\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/IBolic_Logo_480x480.jpg?v=1706810774\" alt=\"I-Bolic Technology\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eI-Bolic Core Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"Volcanic Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/VOLCANIC_BLK_fd25ff81-a98c-4ef5-912e-d338b84a07f8_480x480.png?v=1706810843\" width=\"156\" height=\"24\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eVolcanic Lamination Technology \u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eForged in fire, this Basalt lamination technology is our sustainable alternative to carbon, and is our most durable with elevated response.\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 6'0\" x 18 7\/8\" x 2 9\/16\" x 31.3L","offer_id":48466077909308,"sku":"IRVM-600-3-VOL-3WHT","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 6'3\" x 20\" x 2 11\/16\" x 35.2L","offer_id":48466077942076,"sku":"IRVM-603-3-VOL-3WHT","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 6'6\" x 20 3\/4\" x 2 7\/8\" x 40.8L","offer_id":48466077974844,"sku":"IRVM-606-3-VOL-3WHT","price":1125.0,"currency_code":"USD","in_stock":true},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 6'9\" x 21 1\/2\" x 3 1\/16\" x 46.9L","offer_id":48466078040380,"sku":"IRVM-609-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":true},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 7'0\" x 21 7\/8\" x 3 1\/4\" x 53.5L","offer_id":48466078073148,"sku":"IRVM-700-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/RevoMax.png?v=1733343234"},{"product_id":"firewire-all-day-7mm-regular-leash","title":"Firewire All Day 7mm Regular Leash","description":"\u003cp\u003eThe Firewire all day series is engineered for durability, comfort, and reliability, making it the ideal choice for surfers who demand high performance from their gear. This leash incorporates advanced materials and innovative design features to ensure your safety and enhance your surfing experience.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eCuff:\u003cbr\u003e- Recycled pet webbing cuff: made from seatbelt-grade webbing with a sublimated black camo print, offering both strength and style.\u003cbr\u003e- Comfortable neoprene lining: the inside of the cuff is lined with soft neoprene for maximum comfort.\u003cbr\u003e- Silicon printed grip: prevents the leash from sliding around your ankle, ensuring a secure fit while in the water.\u003cbr\u003e- Custom molded horn stand: extra flex zones help keep the leash off your board.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eCord:\u003cbr\u003e- Cold extruded construction: the cord is “cold extruded” underwater, creating an extremely strong molecular bond during the extrusion process. This results in a cord that is twice as strong as traditional cords and more resistant to fin cuts, a common cause of leash breakage.\u003cbr\u003e- Corrosion resistant swivels: both the custom-molded leash stems off the cuff and the rail saver feature corrosion-resistant swivels to prevent tangling and ensure longevity.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eRail saver:\u003cbr\u003e- Custom molded rail saver: protects your board’s rails from damage while maintaining a secure connection.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eLabels\/screens:\u003cbr\u003e- Custom molded micro-injection eco silicon labels: durable and eco-friendly labels on the cuff and rail saver for a distinctive and high-quality finish.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eAdditional features:\u003cbr\u003eSlater leash string: High-quality leash string to ensure secure attachment to your board.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eUsage:\u003cbr\u003e- The slater designs premium 6mm comp leash 6’ is perfect for competitive surfers and those who demand the highest performance from their gear. Its advanced construction and thoughtful design make it a must-have for those who prioritize durability and comfort in a variety of wave conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eMaintenance:\u003cbr\u003e- Rinse with fresh water: after each use, rinse the leash with fresh water to remove salt and sand, preventing corrosion and wear.\u003cbr\u003e- Store in a cool, dry place: when not in use, store the leash in a cool, dry place to maintain its integrity and longevity.- Regular inspection: periodically check for signs of wear or damage and replace the leash if necessary to ensure continued safety and performance.\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"6'0\" \/ Black Camo","offer_id":50381357875516,"sku":"LFA76-600-R-AXS-BKC","price":42.0,"currency_code":"USD","in_stock":true},{"title":"6'0\" \/ Camo","offer_id":50381367542076,"sku":"LFA76-600-R-AXS-CAM","price":42.0,"currency_code":"USD","in_stock":true},{"title":"7'0\" \/ Camo","offer_id":50381357908284,"sku":"LFA77-700-R-AXS-CAM","price":44.0,"currency_code":"USD","in_stock":true},{"title":"7'0\" \/ Black Camo","offer_id":50381367574844,"sku":"LFA77-700-R-AXS-BKC","price":44.0,"currency_code":"USD","in_stock":true},{"title":"8'0\" \/ Black\/Yellow","offer_id":50381367607612,"sku":"LFA78-800-R-AXS-BLY","price":45.0,"currency_code":"USD","in_stock":true},{"title":"10'0\" \/ Camo","offer_id":50381366526268,"sku":"LFL710-100-R-AXS-CMO","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/FWREG67mmBLKCAMOBlkCord_SR.png?v=1732038947"},{"product_id":"firewire-black-mesh-board-sock-midlength-longboard","title":"Firewire Black Mesh Board Sock - Midlength\/Longboard","description":"\u003cp\u003eThe Firewire Black Mesh Board Sock is designed for surfers who value both protection and breathability for their surfboards. This board sock features a double-constructed breathable mesh design, ensuring your board remains well-ventilated while safeguarding it from dings and scratches during transport. A reinforced PET nylon nose provides additional protection for the most vulnerable part of your surfboard, making this sock an essential accessory for everyday use and travel.\u003c\/p\u003e\n\u003cp\u003eKEY FEATURES:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRoll-up opening: a secure, adjustable closure system that rolls up and clips, allowing you to customize the fit and ensure the board sock stays securely in place during transport.\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eDouble-constructed breathable mesh: allows for excellent ventilation, preventing moisture build-up and mildew while providing a protective barrier against minor impacts and abrasions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMAINTENANCE:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCleaning: hand wash with mild soap and water, then air dry. Avoid using harsh chemicals or machine washing, as these can damage the mesh material.\u003c\/li\u003e\n\u003cli\u003eStorage: store in a cool, dry place when not in use to maintain the integrity and longevity of the mesh and PET nylon material.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eDouble-constructed breathable mesh: allows for excellent ventilation, preventing moisture build-up and mildew while providing a protective barrier against minor impacts and abrasions.\u003c\/p\u003e\n\u003cp\u003ePET Nylon nose: reinforced for added protection against transportation dings, ensuring the nose of your board remains intact and undamaged.\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Black \/ 7'0\"","offer_id":50556746531132,"sku":"BSF03-700-0-AXS-0BLA","price":70.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ 8'0\"","offer_id":50556751118652,"sku":"BSF03-800-0-AXS-0BLA","price":70.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ 9'0\"","offer_id":50556751151420,"sku":"BSF03-900-0-AXS-0BLA","price":70.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 10'0\"","offer_id":50556751184188,"sku":"BSF03-100-0-AXS-0BLA","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/PDP_2048x2048_bags_fw-black-mesh-sock_longboard_1.png?v=1734050984"},{"product_id":"firewire-all-day-bag-midlength-longboard","title":"Firewire All Day Bag - Midlength\/Longboard","description":"\u003cp\u003eThe Firewire All Day Surfboard Bag is designed for surfers who demand durability, functionality, and minimalist style. This premium day bag is the ultimate protective gear for your surfboard, and features high-performance materials with simplistic thoughtful design elements to protect your surfboard during daily transport and travel.\u003c\/p\u003e\n\u003cp\u003eKEY FEATURES:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5mm reinforced padding: \u003cmeta charset=\"utf-8\"\u003e provides robust protection against impacts and scratches, ensuring your surfboard remains in pristine condition.\u003c\/li\u003e\n\u003cli\u003eReinforced nose and tail blocks: additional protection at the most vulnerable points of the board to prevent dings and damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eHeavy gauge commercial zippers: built to withstand frequent use, ensuring reliable performance.\u003c\/li\u003e\n\u003cli\u003eLeash string zipper pulls: easy to grip, even with wet or sandy hands, for quick access.\u003c\/li\u003e\n\u003cli\u003eMoulded air vents: to allow for hot air to escape from the board, keeping the internal temperature of the bag lower.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUtility outside pocket: conveniently located for storing essential items such as wax, fins, or tools. \u003c\/li\u003e\n\u003cli\u003eAirtag pocket: specifically designed pocket to securely hold an Airtag, enabling you to track your bag and board during travel.\u003c\/li\u003e\n\u003cli\u003eExpanding tail opening: allows for easy access and storage of the surfboard with the fins still attached.\u003c\/li\u003e\n\u003cli\u003eReinforced carry handles: ensure comfortable and secure transportation.\u003c\/li\u003e\n\u003cli\u003eAdjustable shoulder strap: provides additional carrying comfort and flexibility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMAINTENANCE:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCleaning: wipe down with a damp cloth to remove sand, salt, and debris. Avoid using hard chemicals that could damage the fabric and padding.\u003c\/li\u003e\n\u003cli\u003eStorage: store in a cool, dry place when not in use to maintain the bag's protective properties.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ePremium ballistic hexagon ripstop nylon: constructed from premium ballistic hexagon ripstop nylon, offering exceptional durability and resistance to tears and abrasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e5mm reinforced padding: provides robust protection against impacts and scratches, ensuring your surfboard remains in pristine condition.\u003c\/span\u003e\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Black \/ 8'0\"","offer_id":50556837331260,"sku":"BBF05-800-0-AXS-0BLA","price":150.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 9'0\"","offer_id":50556841165116,"sku":"BBF05-900-0-AXS-0BLA","price":160.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 9'8\"","offer_id":50556841197884,"sku":"BBF05-908-0-AXS-0BLA","price":170.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/PDP_2048x2048_bags_fw-all-day-bag_longboard_1.png?v=1734052841"},{"product_id":"taylor-jensen-pro-mid","title":"Taylor Jensen Pro Mid","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIntroducing the Taylor Jensen Pro Mid, a shape designed by Dan Mann \u0026amp; Taylor Jensen. The TJ Pro Mid is a fast-paddling, easy-riding performance midlength designed for all skill levels, based on his TJ Pro performance longboard model. Whether your looking to step down off a longboard or step up into more volume for smaller days, the TJ Pro Mid is a versatile performance shape that has something for everyone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe TJ Pro Mid has a flat rocker profile with slight kick at the tip, allowing faster paddling power and steeper drops. The relatively flat bottom up front blends into a double concave under your feet and the rails transition from neutral round forward to a tucked hard edge through the tail. That combination leaves you with a feeling of improved stability, enhanced control and effortless performance. Drive through turns and float over flat sections without a second thought - you haven't felt on-rail drive until you've ridden a board 7 foot or over.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt with 5 fin boxes, this board has the versatility to be ridden as a Two Plus One, Quad or Single fin, giving you the plenty of options to set up your board for the conditions on the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePair with our all-new Firewire Velox Fin Set as a Quad for best performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv\u003e\u003cimg height=\"100\" width=\"79\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/IBolic_Logo_480x480.jpg?v=1706810774\" alt=\"I-Bolic Technology\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eI-Bolic Core Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"Volcanic Technology\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/VOLCANIC_BLK_fd25ff81-a98c-4ef5-912e-d338b84a07f8_480x480.png?v=1706810843\" width=\"156\" height=\"24\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eVolcanic Lamination Technology\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003eForged in fire, this Basalt lamination technology is our sustainable alternative to carbon, and is our most durable with elevated response.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 7'2\" x 21 3\/4\" x 2 5\/8\" x 46.5L","offer_id":51654172377404,"sku":"ITJM-702-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":true},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 7'4\" x 21 7\/8\" x 2 5\/8\" x 48.0L","offer_id":51654173819196,"sku":"ITJM-704-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":true},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 7'8\" x 22 1\/4\" x 2 5\/8\" x 51.2L","offer_id":51654173851964,"sku":"ITJM-708-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":true},{"title":"Volcanic \/ I-Bolic Core with Volcanic Lamination \/ 8'0\" x 22 7\/8\" x 2 5\/8\" x 54.5L","offer_id":51654173884732,"sku":"ITJM-800-3-VOL-3WHT","price":1255.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/TJ_Pro_Mid_Volcanic0000.png?v=1775082745"},{"product_id":"boss-up-2026","title":"Boss Up","description":"\u003cp\u003eThe Boss up is the bigger brother of the S Boss, Kelly's first-ever midlength.\u003c\/p\u003e\n\u003cp\u003eDesigned by Dan Mann in partnership with Kelly Slater and Kevin Schulz, this utility midlength is the most well-rounded and versatile shape in the Slater Designs range, crafted to cruise across weak wave faces and grind through cavernous overhead tubes.\u003c\/p\u003e\n\u003cp\u003eThe Boss Up is the board you would travel with if you could only bring one board with you. Your one board quiver with maximum performance in a purely versatile package.\u003c\/p\u003e\n\u003cp\u003eRecommended to ride roughly +13 liters more volume than your standard shortboard, paired with the KS1 5 Fin Template configured as a Quad.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cimg height=\"102\" width=\"81\" id=\"x_img-e9abe860-6998-430c-bea0-28f72a2152b7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/ibolic_2.0.png?v=1772232277\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003e\u003cspan\u003eI-Bolic 2.0 Core Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance. 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An iteration on the iconic design from the San Diegan shaper: this is the Thruster, enhanced. Better transitions and more turns in this iconic design.\u003c\/p\u003e\n\u003cp\u003eStu Kenson on the Twinzer:\u003c\/p\u003e\n\u003cp\u003e\"I started making Twinzers right after seeing Martin Potter ride one in 1989 at Lower Trestles.\u003c\/p\u003e\n\u003cp\u003eBack then, Twins were known to offer more speed and more maneuverability than single fins. These Twins were the foundation for what became Simon Anderson's Thruster. When I watched Martin Potter on a Twinzer that day at Lower Trestles, it was clear to me that a Twinzer setup had potential to become a solid innovation to a Thruster set.\u003c\/p\u003e\n\u003cp\u003eAbout 10 to 12 years ago, I made some design changes to the designs I originally refined in the early 90s, such as updated fin placements, and minor changes through the overall shape of the board.\u003c\/p\u003e\n\u003cp\u003eThis R\u0026amp;D turned into a game changer. From fishes to eggs, up into midlengths and performance longboards, and now making them into step up big wave boards.\u003c\/p\u003e\n\u003cp\u003eOne of the other key things about the Twinzer is how well it works in a variety of surf conditions from small junk surf to well overhead powerful surf.\u003c\/p\u003e\n\u003cp\u003eAnd...they work just as well on your backhand as they do on your forehand.\u003c\/p\u003e\n\u003cp\u003eRecommended with our all-new Firewire Kenson Twinzer Fin Set for best performance.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\u003cimg height=\"126\" width=\"115\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0550\/4083\/5658\/files\/HELIUM_BLK_599a6c59-97a2-4491-a8fb-204b33ec707f_100x100.png?v=1706813942\" alt=\"Helium Technology\"\u003e\u003c\/div\u003e\n\u003ch4\u003eHelium Core Technology\u003c\/h4\u003e\n\u003cdiv\u003eOur best-selling technology, with a new updated look. A stringerless EPS core with flex controlled at the rails made from Paulownia and Balsa wood and our proprietary deckskins - this construction is light and lively underfoot, and excellent at generating speed in everyday waves. Rob Machado calls the parabolic flex control provided by the wooden rails in the Machadocado \"good for drive on rail and control in critical sections.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n\u003cdiv style=\"text-align: start; position: relative; max-width: 560px; margin: 0 auto;\"\u003e\n  \u003cdiv id=\"video-wrap\" style=\"position: relative; cursor: pointer;\"\u003e\n    \u003cscript type=\"application\/javascript\"\u003e\n      const videoWrap = document.querySelector('#video-wrap');\n      videoWrap.addEventListener('click', () =\u003e {\n        videoWrap.innerHTML = `\n          \u003cdiv style='position:relative; padding-bottom:56.25%; height:0; overflow:hidden; max-width:560px; margin:0 auto;'\u003e\n            \u003ciframe src='https:\/\/www.youtube.com\/embed\/XqIEm4sVamA?si=u8sxPlyE9-Byw-L0\u0026amp;autoplay=1' \n              title='YouTube video player' \n              style='position:absolute; top:0; left:0; width:100%; height:100%;' \n              frameborder='0' \n              allow='accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share' \n              referrerpolicy='strict-origin-when-cross-origin' \n              allowfullscreen\u003e\u003c\/iframe\u003e\n          \u003c\/div\u003e\n        `\n      }, { once: true })\n    \u003c\/script\u003e    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/HELIUM_VIDEO-THUMB.png?v=1787945290\" alt=\"Play video\" style=\"width: 100%; display: block; border-radius: 8px;\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Firewire","offers":[{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 6'8\" x 21 1\/2\" x 2 3\/4\" x 43.7L","offer_id":52846434484540,"sku":"HTWZ001-608-2-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 7'0\" x 21 5\/8\" x 2 7\/8\" x 48.4L","offer_id":52846434517308,"sku":"HTWZ001-700-2-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 7'2\" x 21 7\/8\" x 2 15\/16\" x 51.3L","offer_id":52846434550076,"sku":"HTWZ001-702-2-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ Helium Core with Fiberglass Lamination \/ 7'4\" x 22\" x 3\" x 54.1L","offer_id":52846434582844,"sku":"HTWZ001-704-2-NCL-3BLK-P","price":1125.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/TJ_Twinzer_Helium0000_9b6aa0a9-46af-4564-b90d-3a94b152b480.png?v=1775082590"},{"product_id":"mindcraft-ultra","title":"Mindcraft Ultra","description":"\u003cp class=\"p1\"\u003eIntroducing the Mindcraft Ultra by Daniel Thomson in collaboration with Kelly Slater, a step up or midlength iteration of the Mindcraft, taking the connectivity of rider and equipment in larger surf to the next level. The Mindcraft Ultra is a state-of-the-art surfboard design when it comes to drawing smooth performance lines when there’s power and energy in the water. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe design features an elongated parallel outline offering pure highspeed trim with an effortless ability to perform smooth rail turns while maintaining a distinct performance feel, thanks to Tomo’s Full Length Spiral Vee bottom contour. Featuring a similar torpedo nose as the Mindcraft shortboard, this nose profile is designed to be forgiving in the most critical moments, and is design aesthetic that both Tomo and Kelly feel is superior in performance for surfing outside of the jersey. A bump wing round tail completes the balance and symmetry of this design, allowing for tight turns at speed with exceptional control. All of these design featurs result in excellent control and effortless rail engagement particularly when riding at high speeds in larger surf.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Mindcraft Ultra can be ridden as either a step up or a midlength, and can be sized \u003cspan class=\"s1\"\u003eaccordingly. The larger sizes allow for a wider wave range and are generously volumed \u003c\/span\u003ewith performance rails that will still perform great when more foam is desired.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRecommended as a Quad for the best performance, and is the configuration that Tomo and Kelly have been riding.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cimg height=\"102\" width=\"81\" id=\"x_img-e9abe860-6998-430c-bea0-28f72a2152b7\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/ibolic_2.0.png?v=1772232277\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003e\u003cspan\u003eI-Bolic 2.0 Core Technology\u003c\/span\u003e\u003c\/h4\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eI-beam core construction with flex controlled at the rails using high density foam - an engineering feat developed for performance. 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