{"title":"Traction","description":"\u003ch2\u003eTRACTION\u003c\/h2\u003e","products":[{"product_id":"gift-card","title":"Gift Card","description":"\u003cp\u003eGive the gift of stoke to the surfers in your life you care about most. This digital gift card will be delivered to the email address used to place the order unless you choose to gift to the recipient, and is applicable to any item on our website - Firewire Surfboards, Slater Designs, and beyond.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eThis is a digital gift card, no physical item will be shipped. \u003c\/p\u003e","brand":"Firewire - USA","offers":[{"title":"$50.00","offer_id":47961835635004,"sku":"GIFTCARD50","price":50.0,"currency_code":"USD","in_stock":true},{"title":"$100.00","offer_id":47961835700540,"sku":"GIFTCARD100","price":100.0,"currency_code":"USD","in_stock":true},{"title":"$250.00","offer_id":47961835733308,"sku":"GIFTCARD250","price":250.0,"currency_code":"USD","in_stock":true},{"title":"$500.00","offer_id":47961835766076,"sku":"GIFTCARD500","price":500.0,"currency_code":"USD","in_stock":true},{"title":"$1,000.00","offer_id":47961835798844,"sku":"GIFTCARD1000","price":1000.0,"currency_code":"USD","in_stock":true},{"title":"$1,200.00","offer_id":47961835831612,"sku":"GIFTCARD1200","price":1200.0,"currency_code":"USD","in_stock":true},{"title":"$1,500.00","offer_id":50408666825020,"sku":"GIFTCARD1500","price":1500.0,"currency_code":"USD","in_stock":true},{"title":"$2,000.00","offer_id":50408668463420,"sku":"GIFTCARD2000","price":2000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/PDP_gift-card-v2.png?v=1732300362"},{"product_id":"prestige-slater-designs-3-piece-arch-traction-pad","title":"Slater Designs 3 Piece Arch Traction Pad","description":"\u003cp\u003eKelly's newest approach to back foot traction.\u003c\/p\u003e\n\u003cp\u003eThe 11x World Champion asked for an additional ‘cutaway’ on the arch, and all of you on Instagram asked for an arch pad with square tread. Our answer is the Slater Designs 3 Piece Arch Traction pad, with cutaway sections in the back third of the pad placed for turning tight off the bottom. Circular and parallel cutaways in the first two thirds have been placed for pumping with your foot further forward.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eMade with algae.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBLOOM is a high-performance flexible foam made from algae biomass harvested from freshwater sources throughout the world. \u003c\/span\u003e\u003cspan\u003eBLOOM's foam process:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Helps improve the quality of waterways by removing excess algae that harms plants, animals, and people who rely on the ecosystem for survival.\u003cbr\u003e• Recirculates fresh water back into the habitat.\u003cbr\u003e• Aids CO2 capture and sequestration. We’re literally scraping pond scum, solar drying, and pulverizing it before foaming the material to create a pad that helps re-balance the natural ecology, and reduces our dependence on non-renewable oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis patented algae technology has created a product with increased durability, improved shock absorption and reduced weight over conventional foams. The packaging is made with post-consumer backing, soy-based inks and a biodegradable wrapping.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan mce-data-marked=\"1\"\u003eBetter for your surfing, better for the planet.\u003c\/span\u003e\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Black\/Grey","offer_id":48465988256060,"sku":"PADK-T-3A-BKGY","price":58.0,"currency_code":"USD","in_stock":true},{"title":"Camo","offer_id":53998165590332,"sku":"PADK-T-3A-CAM","price":58.0,"currency_code":"USD","in_stock":true},{"title":"Grey\/Black","offer_id":48465988288828,"sku":"PADK-T-3A-GYBK","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/PDP_2048x2048_sd3pcarchtraction_blk_1.png?v=1738617672"},{"product_id":"prestige-slater-designs-front-foot-traction-pad","title":"Slater Designs Front Foot Traction Pad","description":"\u003cp\u003eOur favorite front foot pad (and probably yours too).\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eUltra thin and extremely sensitive - this pad has minimal lift to keep your foot as close to the deck of your surfboard as possible.\u003c\/p\u003e\n\u003cp\u003eUltra-fine rectangle tread make this pad non-intrusive and maintains a natural feeling. \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWe’ve sized it so that additional deck wax isn’t necessary, and it also fits grom-sized surfboards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eMade with algae.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBLOOM is a high-performance flexible foam made from algae biomass harvested from freshwater sources throughout the world. \u003c\/span\u003e\u003cspan\u003eBLOOM's foam process:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Helps improve the quality of waterways by removing excess algae that harms plants, animals, and people who rely on the ecosystem for survival.\u003cbr\u003e• Recirculates fresh water back into the habitat.\u003cbr\u003e• Aids CO2 capture and sequestration. We’re literally scraping pond scum, solar drying, and pulverizing it before foaming the material to create a pad that helps re-balance the natural ecology, and reduces our dependence on non-renewable oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis patented algae technology has created a product with increased durability, improved shock absorption and reduced weight over conventional foams. The packaging is made with post-consumer backing, soy-based inks and a biodegradable wrapping.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBetter for your surfing, better for the planet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Black\/Grey","offer_id":48465989108028,"sku":"PADK-F-3F-BKGY","price":46.0,"currency_code":"USD","in_stock":false},{"title":"Grey\/Black","offer_id":48465989140796,"sku":"PADK-F-3F-GYBK","price":46.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/PDP_2048x2048_sdfrontfoottraction_blk_1.png?v=1738617617"},{"product_id":"prestige-slater-designs-4-piece-flat-traction-pad","title":"Slater Designs 4 Piece Flat Traction Pad","description":"\u003cp\u003e The 4 Piece Flat Traction Pad was designed for surfer's looking for a more direct connection to their board, with the flat surface matching what your front foot's feeling.\u003c\/p\u003e\n\u003cp\u003eCutout strips provide a closer connection to the board while the square traction tread provides unparalleled grip, allowing you to power through turns and stomp landings.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eMade with algae.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBLOOM is a high-performance flexible foam made from algae biomass harvested from freshwater sources throughout the world. \u003c\/span\u003e\u003cspan\u003eBLOOM's foam process:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Helps improve the quality of waterways by removing excess algae that harms plants, animals, and people who rely on the ecosystem for survival.\u003cbr\u003e• Recirculates fresh water back into the habitat.\u003cbr\u003e• Aids CO2 capture and sequestration. We’re literally scraping pond scum, solar drying, and pulverizing it before foaming the material to create a pad that helps re-balance the natural ecology, and reduces our dependence on non-renewable oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis patented algae technology has created a product with increased durability, improved shock absorption and reduced weight over conventional foams. 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He chopped a ‘ V ‘ into the tail kick to prevent your leash from catching and slit the arch. The arch support is just as wide as on our 3 and 5 piece Slater Designs pads but lower on this one. The square grooved edges on either side of the parallel slits give you a ‘hooked in’ feeling that other arch supports won’t, and the Action Pad also gives you options: a longer pad or a shorter pad, depending on how you chose to space the the side pieces from each other. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis traction pad provides the necessary grip to push hard through hacks and increase speed and drive through every turn with cutouts that create a closer connection to the board, giving you complete control.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eMade with algae.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBLOOM is a high-performance flexible foam made from algae biomass harvested from freshwater sources throughout the world. \u003c\/span\u003e\u003cspan\u003eBLOOM's foam process:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Helps improve the quality of waterways by removing excess algae that harms plants, animals, and people who rely on the ecosystem for survival.\u003cbr\u003e• Recirculates fresh water back into the habitat.\u003cbr\u003e• Aids CO2 capture and sequestration. 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No potential for melting in heat or messing up your car.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis pad is sized to suit the front foot position of any surfboard shape, whether performance, groveler or otherwise.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eMade with algae.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBLOOM is a high-performance flexible foam made from algae biomass harvested from freshwater sources throughout the world. \u003c\/span\u003e\u003cspan\u003eBLOOM's foam process:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Helps improve the quality of waterways by removing excess algae that harms plants, animals, and people who rely on the ecosystem for survival.\u003cbr\u003e• Recirculates fresh water back into the habitat.\u003cbr\u003e• Aids CO2 capture and sequestration. 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Use two packs to design your own front pad, or one pack to grip the space between your front and back foot traction.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eMade with algae.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBLOOM is a high-performance flexible foam made from algae biomass harvested from freshwater sources throughout the world. The BLOOM Foam process:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Helps improve the quality of waterways by removing excess algae that harms plants, animals, and people who rely on the ecosystem for survival.\u003cbr\u003e• Recirculates fresh water back into the habitat.\u003cbr\u003e• Aids CO2 capture and sequestration. 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The packaging is made with post-consumer backing, soy-based inks and a biodegradable wrapping.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBy choosing this traction, you are helping make the world a cleaner place.\u003c\/span\u003e\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Black\/Grey","offer_id":48465994318140,"sku":"PADF-F-XF-BKGY","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Grey\/Black","offer_id":48465994350908,"sku":"PADF-F-XF-GYBK","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/PDP_2048x2048_fwhex9xexpandertraction_blk_1.png?v=1738617316"},{"product_id":"prestige-firewire-weekend-traction-pad","title":"Firewire Weekend Traction Pad","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDesigned with midlengths in mind, the Firewire Weekend Traction Pad is a four piece pad that is longer than most pads, cut specifically to accommodate a shuffling stance and different turning positions.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eMade with algae.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBLOOM is a high-performance flexible foam made from algae biomass harvested from freshwater sources throughout the world. \u003c\/span\u003e\u003cspan\u003eBLOOM's foam process:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Helps improve the quality of waterways by removing excess algae that harms plants, animals, and people who rely on the ecosystem for survival.\u003cbr\u003e• Recirculates fresh water back into the habitat.\u003cbr\u003e• Aids CO2 capture and sequestration. We’re literally scraping pond scum, solar drying, and pulverizing it before foaming the material to create a pad that helps re-balance the natural ecology, and reduces our dependence on non-renewable oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis patented algae technology has created a product with increased durability, improved shock absorption and reduced weight over conventional foams. The packaging is made with post-consumer backing, soy-based inks and a biodegradable wrapping.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan mce-data-marked=\"1\"\u003eBetter for your surfing, better for the planet.\u003c\/span\u003e\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Black","offer_id":48465994776892,"sku":"PADF-T-WF-BKBK","price":42.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal","offer_id":48465994809660,"sku":"PADF-T-WF-CHCH","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/PDP_2048x2048_fwweekendtraction_blk_1.png?v=1738617264"},{"product_id":"prestige-firewire-2-1-flat-traction-pad","title":"Firewire 2+1 Flat Traction Pad","description":"\u003cp class=\"BasicParagraph\"\u003e\u003cspan lang=\"EN-US\"\u003eOne pad for every board.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BasicParagraph\"\u003e\u003cspan lang=\"EN-US\"\u003eThis flat pad can either be used as a two-piece or three-piece, depending on how wide of a pad you want or need.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BasicParagraph\"\u003e\u003cspan lang=\"EN-US\"\u003eInspired by the wide tails on Rob Machado’s more grovely shapes, the Firewire 2+1 Flat Traction pad works well on shapes like Rob’s Seaside or even wider tails like Dan Mann’s Sweet Potato.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BasicParagraph\"\u003e\u003cspan lang=\"EN-US\"\u003eDesigned with square tread, it offers board feel with extreme sensitivity, and is a favorite tread for surfers who haven’t traditionally loved traction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eMade with algae.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBLOOM is a high-performance flexible foam made from algae biomass harvested from freshwater sources throughout the world. \u003c\/span\u003e\u003cspan\u003eBLOOM's foam process:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Helps improve the quality of waterways by removing excess algae that harms plants, animals, and people who rely on the ecosystem for survival.\u003cbr\u003e• Recirculates fresh water back into the habitat.\u003cbr\u003e• Aids CO2 capture and sequestration. We’re literally scraping pond scum, solar drying, and pulverizing it before foaming the material to create a pad that helps re-balance the natural ecology, and reduces our dependence on non-renewable oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis patented algae technology has created a product with increased durability, improved shock absorption and reduced weight over conventional foams. The packaging is made with post-consumer backing, soy-based inks and a biodegradable wrapping.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBetter for your surfing, better for the planet.\u003c\/span\u003e\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Charcoal\/Black","offer_id":48465995432252,"sku":"PADF-T-3F-CHBK","price":58.0,"currency_code":"USD","in_stock":true},{"title":"Black\/Charcoal","offer_id":48465995399484,"sku":"PADF-T-3F-BKCH","price":58.0,"currency_code":"USD","in_stock":true},{"title":"Camo","offer_id":53998149402940,"sku":"PADF-T-3F-CAM","price":58.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/FW_2_1_BLK.png?v=1738619485"},{"product_id":"prestige-firewire-go-pad-fish-traction","title":"Firewire Go Pad (Fish)","description":"\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eRob Machado's Go Pad was designed for his Too Fish and Seaside models, and can be used on every other fast and wide fish you surf. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"BasicParagraph\"\u003e\u003cspan lang=\"EN-US\"\u003eIt was designed to perfectly fit a swallow tail without obstructing your leash plug, and can be used either as a four piece flat pad with a tail kick, or a two-piece flat pad without a tail kick for maximum versatility.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003cp\u003eMade with algae.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBLOOM is a high-performance flexible foam made from algae biomass harvested from freshwater sources throughout the world. \u003c\/span\u003e\u003cspan\u003eBLOOM's foam process:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Helps improve the quality of waterways by removing excess algae that harms plants, animals, and people who rely on the ecosystem for survival.\u003cbr\u003e• Recirculates fresh water back into the habitat.\u003cbr\u003e• Aids CO2 capture and sequestration. We’re literally scraping pond scum, solar drying, and pulverizing it before foaming the material to create a pad that helps re-balance the natural ecology, and reduces our dependence on non-renewable oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis patented algae technology has created a product with increased durability, improved shock absorption and reduced weight over conventional foams. The packaging is made with post-consumer backing, soy-based inks and a biodegradable wrapping.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan mce-data-marked=\"1\"\u003eBetter for your surfing, better for the planet.\u003c\/span\u003e\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Black\/Charcoal","offer_id":48465995891004,"sku":"PADF-T-4F-BKCH","price":58.0,"currency_code":"USD","in_stock":false},{"title":"Charcoal\/Black","offer_id":48465995923772,"sku":"PADF-T-4F-CHBK","price":58.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/PDP_2048x2048_fwgopadtraction_blk_1.png?v=1738617153"},{"product_id":"prestige-firewire-3-piece-lowrider-arch-traction-pad","title":"Firewire 3 Piece Lowrider Arch Traction Pad","description":"\u003cp data-mce-fragment=\"1\"\u003eThin for board feel. Subtle and simple in design.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Lowrider was created for maximum sensitivity between your foot and the deck of your surfboard, enabling grip and control on any surfboard. This pad provides a more natural feeling when compared to larger tread patterns with its thin rectangular grooves, and has a low incline tail kick trimmed at the heel and toe edge of either side of the pad. It has just enough elevated surface area behind your back foot to enable turns as tight as you can drive them with an extra firm arch bar, creating one of our favorite eco-friendly traction pads yet.\u003c\/p\u003e\n\u003cp class=\"BasicParagraph\"\u003e\u003cspan lang=\"EN-US\" mce-data-marked=\"1\"\u003e\u003cspan mce-data-marked=\"1\"\u003e***\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade with algae.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBLOOM is a high-performance flexible foam made from algae biomass harvested from freshwater sources throughout the world. The BLOOM Foam process:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Helps improve the quality of waterways by removing excess algae that harms plants, animals, and people who rely on the ecosystem for survival.\u003cbr\u003e• Recirculates fresh water back into the habitat.\u003cbr\u003e• Aids CO2 capture and sequestration. We’re literally scraping pond scum, solar drying, and pulverizing it before foaming the material to create a pad that helps re-balance the natural ecology, and reduces our dependence on non-renewable oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThrough this patented algae-technology, we have created a product with increased durability, improved shock absorption and reduced weight over conventional foams. The packaging is made with post-consumer backing, soy-based inks and a biodegradable wrapping.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBy choosing this traction, you are helping make the world a cleaner place.\u003c\/span\u003e\u003c\/p\u003e","brand":"Firewire","offers":[{"title":"Black\/Chacoal","offer_id":48465996513596,"sku":"PADF-T-LA-BKCH","price":44.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal\/Black","offer_id":48465996546364,"sku":"PADF-T-LA-CHBK","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0399\/4923\/8317\/files\/PDP_2048x2048_fwlowridertraction_blk_1.png?v=1738617054"},{"product_id":"slater-designs-5-piece-step-up-pad","title":"Slater Designs 5 Piece Step Up Pad","description":"\u003cp\u003eAn iteration of the Slater Designs 5 Piece Action Pad with extra pad panels extended in the front for midlengths and step ups. 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